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For FLAIR, “Made in Germany” is a promise of quality that is lived down to the smallest detail. FLAIR unites handcrafted premium quality with a high level of innovation through the use of the most modern technologies and production processes. For example, FLAIR is the first company to manufacture the gold decorative elements with Nano-Protofusion – a process that was previously only used for the manufacture of jewellery.

The glasses frames from FLAIR also profit from comprehensive know-how in glazing technologies and from the use of the highest quality materials, such as Bio-Steel®, stainless steel, titanium, acetate, buffalo horn, gems and real gold.


FLAIR stands for innovative, timelessly elegant design, for extraordinary lightness and the highest degree of wearing comfort.

The comprehensive FLAIR assortment includes frames for every taste and style: from rimless through nylon to full rim frames. In order to continually adapt the variety of models to the preferences of customers and new trends, approximately one third of the frames are replaced each year by new models. 

Over the last few years we have held many successful Flair event days, where the whole collection is on display for clients to find their new favourite eyewear. For details of the next Flair event day, and for any other brand event, keep checking the website and our social media outlets. 

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