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FRED is a prestigious, creative jewellery brand and a symbol of elegant French design. Fred Samuel, the son of a jeweller, was 28 years old when he opened his first jewellery store in Paris, at 6 rue Royale. Fred Samuel became one of the greatest and most in demand jewellers in Paris. His guiding principles remained the same throughout his career: bold yet disciplined, with magical luxury liberated from tedious traditions, and an unmistakably French flair. The very essence of FRED eyewear lies in these principles and the manufacturing traditions of the Jura region of France. Over a century of know-how, focused on elegance, ensures the irreproachable and renowned quality of FRED eyewear. Each piece is unique and crafted requiring over 274 operations.