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Even though we are a 'young' practice we have over 100 years eyecare experience.


Dan Sanders – Optometrist & Owner

I still can’t believe my practice celebrated 10 years of excellent eyecare in 2015, let alone that I graduated from Cardiff University with my Optometry BSc Honours degree in 1998!

I have been looking back to my first career success, when I passed all ten professional exams first time, and reminding myself what led me on the journey that created Perspective Opticians.

During my first five years I worked as a locum optometrist in a variety of high street multiple opticians and established independent practices. I quickly gained a lot of real life experience and saw first hand how a practice should and shouldn’t be run.

I discovered it was hard to be an excellent optician when you worked for one of the big boys, who only see their clients as numbers. But equally the dated and stuffy environment of the independents was very unappealing.

I decided there must be a better way, so with a good dose of youthful enthusiasm, I took the plunge into independent optometry in February 2005.

From day one I wanted my patients to look forward to visiting their optician and wear spectacles that made them feel great. I asked my self the simple question,

“What would I want if I needed an optician?”

1: An experienced optician who actually takes an interest and can explain things easily. Seeing them each time would also be nice.

2: Modern and comfortable surroundings.

3: The latest clinical equipment and tests.

4: Interesting, exclusive and high quality frames, plus the best lenses in the world to see through.

And most importantly……

5: To be treated as an individual by friendly staff, happy to give genuine customer service and expert advice.

Wining the national Optician Awards title for Independent Practice of the Year in 2009 suggested we might be on the right track.

These simple guiding principals continue to be the secret of our success.
Thank you to all our loyal clients for the enthusiastic recommendations you make to so many people. Your continued support has helped make Perspective what it is today, and more importantly how great it will be tomorrow.

Best Wishes and Better Spectacles


Professional team who all contribute to the continued success of Perspective Opticians

As the practice continues to grow we focus on consistently providing both a personal and professional service. Our experience means that we can continue to give people the sight that they deserve, made possible by today’s technology.


Perspective’s fantastic dispensing team combine their infectious passion for eyewear with the latest technical skills and knowledge. Our style of customer service continues to produce the happiest spectacle wearers around.

Sam Sanders MCOptom

Optometrist & Owner – The other talented half of the family optometry team at Perspective. Sam graduated in 2000 after studying at Aston University, meeting Dan at the first practice she joined. As Bert & Fred would tell you…Mum’s the Real Boss round here.

John Owen FBDO

Senior Dispensing Optician – With nearly 30 years dedication to the temple of optics John is our resident dispensing master. Like his favourite passion, his knowledge and enthusiasm are premier league.

Karen McCormick-Wilson

Optical Styling Consultant – Our eyewear curator and the queen of styling consultations. The lady to see if you want to look amazing and fall back in love with your eyewear.

James Schanda

Optical Consultant – The longest serving shipmate of the Perspective crew. James has over 20 years’ experience and is invaluable to the team. He is the welcome face that so many our clients love to see.

Simone Mason FBDO SLD

Dispensing Optician – A superstar of optics with over 25 years of experience, her passion for stylish eyewear and the best lens technology is legendary. She just loves helping people enjoy their specs.

Ben Wellicome FBDO

Dispensing Optician – As no stranger to the limelight Ben has an eye for a dramatic frame. He is always keen to make sure your vision is the star of the show.

Sally Phipps

Reception & Client Relations – Our awesome front of house who keeps us all organised and informed. Sally always goes above and beyond to help accommodate our client’s needs.

Sarah Chilton  MCOptom

Optometrist – Qualifying in 1999 after studying at Aston University, Sarah brings a lot of experience to the practice. Her extensive work at the Birmingham & Midland Eye Casualty makes her a great asset to the Perspective team.


They all look forward to meeting you soon!